Business Details
35 Years
experience
Trusted Piano Sales, Service & Restoration in Santa Cruz
Santa Cruz Piano has been dedicated to piano excellence since 1991, offering comprehensive services including sales, rentals, tuning, repair, and restoration. Our founder, Jeffrey Potter, brings over 40 years of expertise as a full-time piano technician, serving both private clients and institutions like the University of California, Santa Cruz, where he maintains over 70 instruments. We specialize in grand and upright pianos, digital pianos, and piano benches, ensuring every instrument meets rigorous quality standards through meticulous cleaning, repair, and regulation.Our 1,200-square-foot showroom in the Santa Cruz Mountains features around 40 pianos available for purchase or rent, supported by transparent pricing and no-pressure consultations. With a focus on personalized service, we provide house calls across the San Francisco and Monterey Bay Areas, prioritizing client satisfaction through decades of technical mastery and industry knowledge. Our commitment to quality extends to concert tuning for renowned artists, reflecting our reputation as a trusted authority in the piano community.
Services
Grand Pianos
Upright Pianos
Digital Pianos
Piano Benches
Sales
Rentals
Tuning
Repair
Restoration
Wholesale
Details
- Year established: 1991
Highlights and features
- We offer over 40 years of specialized piano technician experience.
- Our team services 70+ university instruments, ensuring institutional-grade expertise.
- Transparent pricing includes pitch raising at no extra charge.
- We maintain a curated inventory of 40+ quality pre-owned and new pianos.
- Personalized house calls prioritize client convenience and satisfaction.
What people say
Sound and feel wonderful
Totally new piano
Great work
Delicate nuances easier
Even touch
Services
Piano Tuning
Our piano tuning service ensures precise pitch stability and tonal quality, using a two-pass method for optimal results. We include pitch correction at no extra charge and provide adjustments for action, pedals, or minor repairs during 2-hour appointments. Serving homes across the San Francisco and Monterey Bay Areas, we prioritize long-term piano health and client satisfaction.
Piano Sales
We offer a curated selection of 40+ grand, upright, and digital pianos, all meticulously restored and regulated for superior performance. Our inventory includes new and pre-owned instruments from renowned brands, available for purchase in our Santa Cruz showroom. Transparent pricing and personalized consultations ensure clients find the perfect piano for their needs and budget.
Piano Restoration
Our restoration services revive vintage and damaged pianos to their original condition, focusing on structural integrity and sound quality. Projects include soundboard repairs, refinishing, and action regulation, leveraging decades of technical expertise. We specialize in high-end grands and historically significant instruments, ensuring lasting value for collectors and musicians.
Piano Rentals
Flexible rental options provide access to quality pianos for students, performers, and institutions. Our inventory includes grands, uprights, and digital models available for short- or long-term use, with rent-to-buy programs for committed clients. Instruments are maintained regularly to ensure reliability and performance excellence for every rental period.
Concert Tuning
We prepare pianos for professional performances, ensuring flawless tuning and mechanical readiness for venues and artists. Our technician has supported renowned musicians at major Bay Area events, offering specialized setups for classical, jazz, and popular music concerts. This service includes post-performance maintenance checks for ongoing instrument stability.
People
Jeffrey Potter
Owner
Jeffrey Potter has been a full-time piano technician since 1978, specializing in tuning, restoration, and sales. He serves as UC Santa Cruz's keyboard technician, maintains a private workshop, and operates Santa Cruz Piano's showroom. His career includes European factory training and concert tuning for artists like Herbie Hancock and James Taylor.
Questions
What services does Santa Cruz Piano offer?
We provide piano sales, rentals, tuning, repair, and restoration services, specializing in grand, upright, and digital pianos for residential and institutional clients.
Do you service all piano types?
We focus on grands and quality uprights, avoiding spinets and consoles. Our expertise covers maintenance, regulation, and concert-level tuning for well-maintained instruments.
What areas do you serve?
We provide house calls across the San Francisco Bay Area and Monterey Bay Area, with a showroom located in the Santa Cruz Mountains.
Are tuning prices inclusive of all services?
Our $250 two-hour tuning includes pitch correction and minor adjustments. Additional work is billed hourly, with transparent pricing and no hidden fees.
Can I rent a piano long-term?
Yes, we offer flexible rental programs with monthly options and rent-to-buy plans for clients seeking long-term instrument access.
