Real Guitars

Real Guitars, a San Francisco institution since 1986, has stood as a beacon for discerning guitarists. Run by the passionate duo of Chris Cobb and Ben Levin, this iconic shop boasts a rich history of serving the needs of players across genres and skill levels.

A Treasure Trove of Vintage and Used Gear

Our shelves are a veritable museum of musical history, housing sought-after vintage and pre-owned instruments from legendary brands like Fender, Gibson, Epiphone, and more. Whether you're after a classic Fender Stratocaster or a vintage Martin D-18, our diverse selection is sure to ignite your musical passion.

Expert Guidance and Passionate Service

More than just a retail store, Real Guitars is a community built on a foundation of expertise and personalized customer service. Our knowledgeable staff are passionate about music and are always eager to share their knowledge and guidance. We offer:

• Comprehensive instrument setup and repair services to ensure your instrument is in tip-top playing condition.
• Detailed instrument history and information to help you make informed purchasing decisions.
• Fair and transparent pricing on all our instruments and services.

A Legacy of Greatness

Throughout the years, Real Guitars has had the privilege of welcoming legendary figures from the music world, including Jerry Garcia, Joe Satriani, Neal Schon, Kurt Cobain, and many more. We are proud to be a part of San Francisco's rich musical heritage.

Join the Real Guitars Community

Whether you're a seasoned musician or just starting your musical journey, Real Guitars welcomes you. Come browse our amazing collection, chat with our passionate staff, and discover the joy of making music.